TNB Wins 4th Brand of The Year Award from The World Branding Forum

30/05/2021

Tenaga Nasional Bhd (TNB) was conferred the prestigious Brand of the Year 2020 award, the ultimate global brand recognition accolade, at the World Branding Awards held in London recently.

The national electricity corporation is the only brand accorded this recognition under the energy-power awards category for Malaysia. It won similar awards in 2014, 2018 and 2019. 

More than 400 brands from over 45 countries were named “Brand of the Year” in the 2020-2021 World Branding Awards.

The World Branding Awards is the premier awards programme of the World Branding Forum, a global non-profit organisation based in London. The Awards recognise the innovative and creative ways the successful brands have managed to remain distinct and relevant to their consumers over the past year.

Winners were judged through three streams comprising brand valuation (30%), consumer market research (40%) and public online voting (30%). The voting and nomination had taken place amidst the global COVID-19 pandemic whilst many countries were faced with restriction measures that had greatly disrupted the economic landscape.

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