Malaysia’s B40 income group, representing the lowest 40% of earners, continues to struggle with housing insecurity. As of 2022, around 3.16 million households are part of this group, earning less than RM5,250 monthly. The pandemic has worsened these conditions, pushing over half a million middle-income households into this vulnerable category, further increasing the strain on affordable housing.
To address these pressing issues, we launched the Home For the Needy programme, focusing on providing secure and comfortable housing for underprivileged families, ensuring that more Malaysians have a safe place to call home.
Programme Goals and Actions
The Home For the Needy programme is an important part of our corporate social responsibility (CSR) strategy, which dedicates 1% of Profit After Tax (PAT) to community development. We target Malaysia’s B40 income group specifically focusing on single parents, senior citizens, and differently-abled individuals who are most in need.
Since 2018, we have successfully provided 813 homes under Projek Baiti Jannati (PBJ) of the Better Brighter Home initiative, which were rebuilt, repaired, or purchased using zakat funds. Additionally, 119 homes were supported under Projek Mesra Rakyat (PMR), benefitting non-Muslim communities through CSR allocations. These efforts, totalling over RM40.2 million, mirror our commitment to supporting housing development for vulnerable families across Malaysia.
Through this programme, we have the opportunity to contribute to those in need of housing assistance and help to improve their living standards, ensuring that every family has a safe place to live. This demonstrates our dedication to promoting sustainability and socio-economic growth in society and we are honoured to support this effort, hoping it will continue to benefit communities across the nation.
| Category | Budget Allocation | Key Projects |
|---|---|---|
| Economic/Social | RM6.7 million (37%) | Better Brighter Home, Better Brighter Shelter & Penyerahan Kenderaan Terpakai |
| Sports | RM5.8 million (33%) | Sponsorship to Malaysian Hockey Confederation (MHC), TNB Thunderbolts & Sumbangan Kayu Hoki |
| Education | RM3.2 million (18%) | Ceria Ke Sekolah, Pintar Programme |
| Environment | RM2.3 million (12%) | Tree/Mangrove Planting, Eco Initiatives |
We have already utilised RM12.94 million of the RM17.9 million CSR budget as of November 2024 and aim to fully allocate the remaining funds by December 2024. Our continued focus on education, housing, and environmental sustainability ensures that we provide tangible benefits to communities across Malaysia.
Ensuring Effective Implementation
We are actively working with local stakeholders and government agencies to ensure the efficient allocation of our CSR funds. For 2024, we aim to expand the Projek Baiti Jannati initiative and Projek Mesra Rakyat, with the goal of supporting B40 and asnaf families in every state. Our long-term objective aligns with Sustainable Development Goal 1 (No Poverty), ensuring that all Malaysians have access to secure housing and a better quality of life.
Through our collective efforts, we seek to bring about positive changes and create a better quality of life for Malaysians, reflecting our commitment to housing security for vulnerable populations.