TNB’s 2025 Raya Film Celebrates Timeless Traditions with Heart and Humour
31/03/2025
Embracing the spirit of Raya, Tenaga Nasional Berhad (TNB) unveils its 2025 festive film, Kenangan Raya Aida, a heartwarming portrayal of the challenges and joys of modernising family traditions while preserving the nostalgia of Raya.
This year’s film continues the story of TNB’s beloved character, Aida, who first captured hearts in ‘Dugaan Raya Aida’ and ‘Hikmah Raya Aida’. In ‘Kenangan Raya Aida’, she faces unexpected challenges in her preparation and impulsively suggests convenient alternatives to traditional practices. Her husband, Fauzan, gently reminds her that it’s these cherished customs—despite their sometimes overwhelming nature—that bring joy to Hari Raya, not only for themselves but for their entire family.
TNB’s 2025 Raya film strikes the perfect balance between humour and heart, showcasing the importance of being present and appreciating the little things, and reminding viewers of the simple joys often overlooked amidst the hustle and bustle of Raya preparations. It also reinforces TNB's focus on community. As Aida’s family comes together to celebrate Raya, it’s clear that the true value of the festive season lies in the connections we make and the traditions we share.
“When we fully embrace Raya as a religious obligation—observing it as a time for spiritual reflection, gratitude, and strengthening our faith—we don’t just celebrate. We pass on the joy, values, and spirit of family to the next generation,” shared TNB’s Head of Group Corporate Communications, Samsul Ariffin bin Zainuddin. “It’s through these moments that we ensure the heart of Raya lives on in our families for years to come. TNB is proud to light up homes and empower these values for generations ahead.”
At its core, ‘Kenangan Raya Aida’ reflects a universal truth: it’s the chaotic rituals that we sometimes take for granted that truly make Raya a time of togetherness, love and joy.
In collaboration with Chariot Agency (an affiliate of Naga DDB Sdn. Bhd.) and Directors Think Tank, we are honored to share our latest Hari Raya Aidilfitri film, now live across TNB’s digital platforms. Watch it now on:
- YouTube: TENAGAofficial
- Facebook: Tenaga Nasional Berhad
- Instagram: tenaga_nasional
- TikTok: tenaga_nasional
- X (Twitter): Tenaga_Nasional
- LinkedIn: Tenaga Nasional Berhad
This Hari Raya Aidilfitri, TNB wishes all who celebrate a joyous and blessed occasion, filled with togetherness, warmth, and cherished values.
